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Custom Haircare Review


I recently mentioned on Instagram I have been using a custom shampoo and conditioner from Formulate! Which in just a few words, has been great! Formulate creates completely customized haircare formulas to solve your hair struggles. They have an app where you can track your order, view details about your formula, make changes to it, and provide feedback on how it has been working for you. All formulas are also preservative free, sulfate free, paraben free, cruelty free, and made in the USA! To disclose, I have received my custom haircare formula in exchange for this review. And at the end of this post, you can enter for a chance to win your own custom haircare!


The process to create your own custom shampoo and conditioner starts with a quiz about your hair type and hair concerns. My biggest hair issue is that my hair tends to be both oily and frizzy at the same time. I've tried everything from washing my hair every single day to only washing it every few days, using a clarifying shampoo once a week, a few tea tree oil products, and (most recently) a shampoo with clay in it. The clay products did bring some very good oil control but I still ended up with a bit of frizzy roots and dry ends. Although I think that has to be due to blow drying my hair after every wash (it usually dries very greasy if it air dries), and curling it often. So my formula was made with ingredients for: anti-frizz, oil control, glossy hair, volumization, and thermal protection. You can pick up to 5 hair "goals" and the scent, including the amount of fragrance you would like from light to heavy. I like a subtle scent in my hair products and I thought the light option of the "At Dawn" fragrance (rose, green apple, and pear) was perfect! My shampoo and conditioner arrived during the first week of March, so I've been using it for about 6 weeks now and I LOVE the results! I was told before it arrived that the formula might not be right on the first try and to give it about 6 washes before I wanted to change anything. However, I think the first try was just right for me! I think the shampoo and conditioner address all of the concerns I had. Although it has not been the perfect frizz solution, it is definitely better than anything else I have tried. I should also note that the suggested amount to use is several pumps of product, but I have only been using one. The oil control is great, plus I have noticed my hair getting shinier, feels lighter, and has a little more volume!




I thought the survey to get the process started was very easy. You enter all of your details and your custom haircare will be on its way in a few weeks! The team was great in updating me on how the process would go, what to expect, when my formula was on its way, and have already asked for feedback since it has arrived. As I mentioned above, the results have been great! I also think the price is very reasonable for a customized product, at $49 for the set of shampoo and conditioner.  Another thing to note is that the packaging would look so great in any bathroom, and the pump makes it so easy to use. However, that also makes the bottles not ideal for travel. They are a newer company and seem to really value customer feedback, so I might suggest an option for travel sizes without a pump!

Photos by Deeana Kourtney Photography

Time for the giveaway! 
You can view my answers to the "hair quiz", the elements that went into my formula, and enter to win your own custom shampoo and conditioner HERE
*Only open to US residents.

Thanks for reading!

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